Borenos, a locally-owned fast food brand from Sabah, Malaysia, has been awarded the BrandLaureate World Halal BestBrands Awards 2026 – Signature Brand, recognising organisations with strong brand identity, innovation, and excellence within their industry.
Borenos received this recognition for its consistent product quality, commitment to halal-certified ingredients, strong brand positioning, and growing presence as a Malaysian fried chicken brand.
What the BrandLaureate World Halal Award Represents
Organised by The World Brands Foundation (TWBF), the BrandLaureate World Halal BestBrands Awards 2026 honours brands that demonstrate leadership in the global Halal economy.
Held alongside the BrandLaureate Bumiputera BestBrands Awards 2026 and the BrandLaureate Fast Moving, Growing & Sustainable Business and Brands Awards 2026, the platform recognises brands that are building long-term value through:
- Strong governance and operational discipline
- Innovation and strategic brand development
- Trust and credibility among consumers
Under the theme, “Advancing Halal: Inspiring Trust, Elevating Standards, Expanding Vision”, the award reflects how Halal today represents not just compliance, but a system of quality, transparency, and consistency that resonates across global markets.
Why Borenos Was Recognised as a Signature Brand
The Signature Brand category highlights organisations with clear brand identity and strong execution within their sector.
For Borenos, this award recognises:
- A locally owned Malaysian F&B brand with growing national presence
- Halal-certified meals, ingredients, and practices
- A clear and established brand identity focused on comfort food
- Consistent product quality, led by its signature fried chicken
- Expansion beyond Sabah, reflecting strong market demand
This recognition reflects Borenos’ growth from a Sabah-based brand into a recognised name within Malaysia’s F&B industry, demonstrating that locally built brands can compete through clarity, consistency, and execution.
