Borenos Fried Chicken is proud to become an Official Strategic Partner of Sabah FC for the 2026/2027 season, bringing together two homegrown names with strong connections to Sabah and its people. 

For Borenos, being selected by Sabah FC is a meaningful recognition of the brand it has built in Sabah. It reflects confidence in Borenos as an established local F&B operator capable of delivering consistent food and service, supporting the team and connecting with football fans across the state. 

The partnership will extend beyond sponsorship through player meals, match-day experiences for the Borenos crew and meet-and-greet events at Borenos outlets. 

Two Homegrown Sabah Names Coming Together

Football and food are both closely connected to community life, from cheering together on match days to sharing a meal with family and friends. 

For Borenos, partnering with Sabah FC is an opportunity to support a team that holds a special place in the hearts of many Sabahans. It also reflects the confidence placed in Borenos as an established local brand with a strong connection to the community it serves. 

As a brand born in Sabah, Borenos is proud to stand alongside another homegrown name and contribute to the season in practical and meaningful ways. 

What Does the Borenos and Sabah FC Partnership Include?

As part of this strategic partnership: 

• Borenos will provide meals for all Sabah FC players during home matches. 

• Sabah FC will provide VIP tickets for Borenos crew members, many of whom are passionate supporters of the team. 

• Borenos outlets will host Sabah FC meet-and-greet events for fans to meet their favourite players. 

These initiatives will bring the partnership closer to the players, crew members and supporters who make up both organisations’ communities. 

Supporting Local as Borenos Grows Across Malaysia

This partnership reflects what can be achieved when homegrown organisations support one another. It allows Borenos to contribute to Sabah while creating new ways for local fans and communities to engage with Sabah FC. 

As Borenos continues to grow across Malaysia, its ambition is to become a familiar Malaysian comfort food brand for everyday meals, gatherings and celebrations, while remaining proudly connected to its Sabahan roots. 

Borenos looks forward to supporting Sabah FC and sharing an exciting 2026/2027 season with the team and its supporters.