Discover the journey of Borenos Fried Chicken, Sabah’s premier fast food brand, celebrated for its fresh, high-quality ingredients.
Highlighted recently in Vulcan Post, Borenos Fried Chicken stands out as Sabah’s pioneering local fast food chain. This article delves into the origins of Borenos, its journey to success, and its impact on the local community.
The Birth and Growth of Borenos
Borenos opened its doors in 2015 with a clear vision: to establish a fast food brand that Sabahans and Malaysians could take pride in, and to potentially expand internationally. With RM2 million in self-funded startup capital, the founders were determined to create not just a successful business, but a platform that would nurture local talent and boost the local economy.
Many fast food brands in Malaysia are franchised from abroad, leading to significant financial outflows. As a local Halal fast food chain, Borenos aims to retain capital within Malaysia, supporting local enterprises and strengthening the Malaysian Ringgit. The name ‘Borenos’ cleverly incorporates ‘Borneo,’ highlighting the brand’s deep-rooted connection to its origin.
Despite initial hurdles, Borenos quickly gained traction through word of mouth, doubling its customer base within six months. The brand earned the trust of locals and began attracting a varied clientele, including government bodies, banks, hotels, corporate groups, and associations.
A Menu Rooted in Quality and Innovation
The Borenos menu boasts signature items such as the Full Spring (whole) Chicken, 2-Piece Chicken set meal, Cheesy Chicken Rice, and the distinctive potato platter. Each dish was meticulously crafted through extensive research and advanced food science techniques. The culinary team conducted thorough market research and collaborated with food scientists and nutrition experts to ensure the menu items are both flavorful and nutritious.
What truly sets Borenos apart is its unique blend of spices and its focus on health-conscious consumers. By trimming excess fat, Borenos offers a healthier, less oily option without sacrificing taste.
The brand sources its ingredients, including chicken, from local farms to guarantee freshness and support the local economy. Fresh chicken is delivered to outlets daily for marination. Borenos is also Halal certified, ensuring that all ingredients and processes meet strict Halal standards.
Community Engagement and Future Ambitions
Borenos is deeply committed to community involvement. The brand regularly donates meals to retirement homes and orphanages, and participates in various school events and corporate gatherings. Customer feedback often highlights the juiciness and tenderness of the fried chicken, as well as the professional and friendly service. Anecdotes of families bringing Borenos on picnics or flying it back to Singapore illustrate the brand’s widespread appeal.
Currently, Borenos operates three outlets in Sabah, with a fourth set to open in Penampang in August. Each outlet has its own kitchen, ensuring food quality and freshness. The brand also collaborates with local universities to offer training programs that prepare students for the workforce.
Looking ahead, Borenos aims to expand across Malaysia by Q4 2024, maintaining its high standards and community-focused approach. The long-term vision is to become a household name and a source of pride for Malaysians.
Local Roots and Global Standards
From its humble beginnings in Sabah, Borenos Fried Chicken has grown into a beloved local brand with a commitment to quality, consistency, and community. With ambitious plans for future expansion and a focus on maintaining its high standards, Borenos is set to make an even bigger mark on the Malaysian fast food landscape.
Whether you’re a long-time fan or a first-time visitor, Borenos promises a dining experience that celebrates the best of Sabah’s culinary heritage.
