ShopeeFood local merchant, Borenos Fried Chicken, has made quite a name as the favourite fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based brand is so popular that they constantly receiver requests from customers to open new outlets in other parts of the country.
“Fans of our fried chicken are not only found in Kota Kinabalu but also from out of Malaysia, especially in Southeast Asia. We are thankful to our loyal customers who want us to open an outlet in their hometown,” said Janice Yeo, Founder of Borenos Fried Chicken.
The local enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to explore new ways to serve its customers during the COVID-19 pandemic. “As a business, we must evolve to suit the needs of the masses as the world becomes more technologically advanced. It was only natural for us to join ShopeeFood to reach a wider audience as well as to establish a more convenient platform for our customers to connect with us,” explained Yeo.
Yeo also added that customer transactions are more convenient and streamlined with ShopeePay which is easily available on the mobile app. “As both food delivery and payment are available under one application for our customers, there are fewer barriers for them to use either feature,” she said.
Founded in 2015, Borenos Fried Chicken currently has three outlets in Kota Kinabalu – a flagship store in Asia City Complex, and two other locations in Plaza 22, Papar, and Alamesra, offering dine-in, takeaway and delivery services. The company is also planning to expand its delivery service to the peak of Mount Kinabalu for its fried chicken to be enjoyed just about anywhere.
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