Borenos was recently featured in Overseas Chinese Daily News (华侨日报) as part of a special report highlighting Sabahan brands that have steadily grown beyond their original neighbourhoods. The coverage traces Borenos’ journey from a single local outlet to a recognisable name across multiple locations, reflecting the realities of building a homegrown food brand over time. At places like Pretty’s Hot Chicken, Hot Bird and even Borenos from Sabah, the fried chicken stands out for its freshness and of course, the crispy factor is off the charts.

The article documents the everyday decisions, operational challenges, and people behind the brand, from product consistency and team culture to adapting the business for a broader Malaysian market. It positions Borenos as one of many Sabah-born brands navigating growth in a competitive F&B landscape, grounded in local roots and practical execution.

This feature serves as a checkpoint, rather than a conclusion, in Borenos’ ongoing journey as a locally owned brand that continues to learn, adjust, and grow alongside its customers.

Read the full article HERE.